Corporate social responsibility and employee loyalty: Role of pride and commitment

Abstract

Recently, corporate social responsibility (CSR) is one of the most important issues that have received the attention of our whole society in all sectors.The current research attempts to examine the influence mechanism of corporate social responsibility on the loyalty of employees who work in the firms.This research also clarifies the mediating effects of employees' pride perception and commitment in the relationship between CSR performance of the firms and employees' loyalty intention.This research collected data through questionnaire survey using a convenient sampling method with the respondents who are employees in small and medium firms in Hanoi city, capital of Vietnam.Finally, 210 valid questionnaires collected that were utilized to test the hypothesis applying PLS-SEM approach with SmartPLS software.The results showed that CSR does not directly affect employees loyalty behavior, but via the mediating effects of employees' pride perception and commitment with the firms.Moreover, perceived pride of employees has no direct effect on employees' loyalty behaviors with the firms.