A Study on Customer Loyalty and Customer Retention in Online Shopping

Ms ThakreemBanua

doi:10.4108/eai.7-12-2021.2314645

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A Study on Customer Loyalty and Customer Retention in Online Shopping

Ms ThakreemBanua

Year: 2021

DOI: 10.4108/eai.7-12-2021.2314645

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Abstract

Marketing is making a transition from transactional marketing to relational marketing. The world has become a global village, leading to a highly competitive market, giving customers to choose from a wide variety of the options. This has caused fashion brands selling similar goods to adopt innovativ

Keywords:

Business Marketing Loyalty business model Variety (cybernetics) Customer retention Transactional leadership Advertising Loyalty Relationship marketing Marketing management Computer science Economics Management Service quality

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Cited By

0.41

FWCI (Field Weighted Citation Impact)

Refs

0.85

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Is in top 1%

Is in top 10%

Citation History

Topics

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

A Study on Customer Loyalty and Customer Retention in Online Shopping

Abstract

Metrics

Citation History

Topics

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