Direction-Aware User Recommendation Based on Asymmetric Network Embedding

Abstract

User recommendation aims at recommending users with potential interests in the social network. Previous works have mainly focused on the undirected social networks with symmetric relationship such as friendship, whereas recent advances have been made on the asymmetric relationship such as the following and followed by relationship. Among the few existing direction-aware user recommendation methods, the random walk strategy has been widely adopted to extract the asymmetric proximity between users. However, according to our analysis on real-world directed social networks, we argue that the asymmetric proximity captured by existing random walk based methods are insufficient due to the inbalance in-degree and out-degree of nodes. To tackle this challenge, we propose InfoWalk, a novel informative walk strategy to efficiently capture the asymmetric proximity solely based on random walks. By transferring the direction information into the weights of each step, InfoWalk is able to overcome the limitation of edges while simultaneously maintain both the direction and proximity. Based on the asymmetric proximity captured by InfoWalk, we further propose the qualitative (DNE-L) and quantitative (DNE-T) directed network embedding methods, capable of preserving the two properties in the embedding space. Extensive experiments conducted on six real-world benchmark datasets demonstrate the superiority of the proposed DNE model over several state-of-the-art approaches in various tasks.