ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Junghwan Kim; Minjeong Kim; Minjung Park; Jungmin Yoo

doi:10.15444/gfmc2021.06.03.01

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JOURNAL ARTICLE

ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Junghwan Kim Minjeong Kim Minjung Park Jungmin Yoo

Year: 2021 Journal: Global Fashion Management Conference Pages: 364-368 Publisher: Global Alliance of Marketing & Management Associations

DOI: 10.15444/gfmc2021.06.03.01

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Keywords:

Augmented reality Virtual reality Computer-mediated reality Human–computer interaction Mixed reality Computer science Psychology Aesthetics Business Art

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FWCI (Field Weighted Citation Impact)

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0.23

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Topics

Collaboration in agile enterprises

Social Sciences → Business, Management and Accounting → Management of Technology and Innovation

ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

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ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY