Consumer Satisfaction On Patanjali Products

Abstract

In the present scenario maintaining good health is considered as a difficult task. As consumers are aware of chemical preservatives added in the products they consume, they are moving towards natural and Ayurvedic products. This study is focused on Satisfaction of consumers on Patanjali products in Pollachi Taluk. There is a need to know the level of satisfaction on Patanjali products which has tremendous growth when compared to other Ayurvedic products. Primary data were collected through 192 questionnaires from Patanjali consumers and the collected data is analysed using simple percentage and chi-square. The study reveals that the consumers are satisfied by Patanjali products as it is chemical free. Majority of the consumers are satisfied with the Patanjali products and the variables namely marital status, period of usage, amount spent, and suggestion to purchase are associated with the level of satisfaction on patanjali products.