Transforming CRM Through Artificial Intelligence

Abstract

The present times are disrupting times for every kind of business and every aspect of a business. It is not about contactlessness; it is about seamlessness. The auto manufacturers have already started “Amazoning” dealerships. Brands are developing customer-specific platforms like jaguar.rockar.com, where one can explore the range, check the price, select dealer, search inventory, and schedule test drives. The brand Cadillac creates virtual reality experiences in Google Search, wherein a car appears in a living room through a phone call. One can see how it looks, walk around it, open the doors, and get a sense of the interior. This chapter explores the transformation of CRM through artificial intelligence.