Factors affecting customer satisfaction at Vietinbank in Vietnam

Nguyễn Minh Đức; Dang Thi Phuong; Nguyen Hoang Tien; Tô Thị Kim Hồng

doi:10.33545/26633213.2021.v3.i2a.72

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JOURNAL ARTICLE

Factors affecting customer satisfaction at Vietinbank in Vietnam

Nguyễn Minh Đức Dang Thi Phuong Nguyen Hoang Tien Tô Thị Kim Hồng

Year: 2021 Journal: International Journal of Research in Human Resource Management Vol: 3 (2)Pages: 62-70

DOI: 10.33545/26633213.2021.v3.i2a.72

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Abstract

The research study on factors affecting customer satisfaction at Vietinbank such as accessibility, navigation, page load speed, language, memory (information storage), personal customized, convenient, intuitive factors influencing the satisfaction of customers using banking service. The study also proposes a model to improve the relationship between customers and businesses.

Keywords:

Customer satisfaction Business Service (business) Marketing Computer science

Metrics

Cited By

0.22

FWCI (Field Weighted Citation Impact)

Refs

0.62

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Organizational Leadership and Management Strategies

Social Sciences → Business, Management and Accounting → Strategy and Management

Factors affecting customer satisfaction at Vietinbank in Vietnam

Abstract

Metrics

Citation History

Topics

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