Antecedents of brand loyalty in South African retail banking

Mokgadi Cleopatra Taoana; Emmanuel Silva Quaye; Russell Abratt

doi:10.1057/s41264-021-00111-2

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JOURNAL ARTICLE

Antecedents of brand loyalty in South African retail banking

Mokgadi Cleopatra Taoana Emmanuel Silva Quaye Russell Abratt

Year: 2021 Journal: Journal of Financial Services Marketing Vol: 27 (2)Pages: 65-80 Publisher: Palgrave Macmillan

DOI: 10.1057/s41264-021-00111-2

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Keywords:

Marketing Business Brand loyalty Retail banking Loyalty Context (archaeology) Brand management Loyalty business model Quality (philosophy) Brand awareness Customer satisfaction Advertising Competitive advantage Service quality Service (business) Geography

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Cited By

2.16

FWCI (Field Weighted Citation Impact)

Refs

0.87

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Antecedents of brand loyalty in South African retail banking

Metrics

Citation History

Topics

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