Designing mobile application gamification for tourism village in Indonesia

Abstract

Abstract Tourism in Indonesia is one of the contributing factors for income for the country, especially in the non-oil and gas sectors. Also, Indonesian tourism is expected to help the economy of the community, especially villages. Because of this reason, a tourist village was created. However, in its development, tourist villages are still experiencing some challenges. Among them is a stagnation in the development of attractiveness, weak tourist competitiveness, limited human resources, and lack of promotion. All of these challenges can be solved by using the gamification method. The purpose of this study is to propose a prototype of a mobile application for a tourist village using gamification. Gamification uses motivation in its application, and this method can have a beneficial effect on the tourism sector. These effects include raising brand awareness, loyalty/repeat visits, and enhancing tourism experiences. Therefore, in this study, a prototype mobile gamification application design will be made for tourism villages, especially in Indonesia. The design is performed based on the needs of a tourist village and based on the responses of several respondents.