Combining user-end and item-end knowledge graph learning for personalized recommendation

Abstract

How to accurately model user preferences based on historical user behaviour and auxiliary information is of great importance in personalized recommendation tasks. Among all types of auxiliary information, knowledge graphs (KGs) are an emerging type of auxiliary information with nodes and edges that contain rich structural information and semantic information. Many studies prove that incorporating KG into personalized recommendation tasks can effectively improve the performance, rationality and interpretability of recommendations. However, existing methods either explore the independent meta-paths for user-item pairs in KGs or use a graph convolution network on all KGs to obtain embeddings for users and items separately. Although both types of methods have respective effects, the former cannot fully capture the structural information of user-item pairs in KGs, while the latter ignores the mutual effect between the target user and item during the embedding learning process. To alleviate the shortcomings of these methods, we design a graph convolution-based recommendation model called Combining User-end and Item-end Knowledge Graph Learning (CUIKG), which aims to capture the relevance between users’ personalized preferences and items by jointly mining the associated attribute information in their respective KG. Specifically, we describe user embedding from a user KG and then introduce user embedding, which contains the user profile into the item KG, to describe item embedding with the method of Graph Convolution Network. Finally, we predict user preference probability for a given item via multilayer perception. CUIKG describes the connection between user-end KG and item-end KG, and mines the structural and semantic information present in KG. Experimental results with two real-world datasets demonstrate the superiority of the proposed method over existing methods.