Sentiment Analysis on Tokopedia Product Online Reviews Using Random Forest Method

Abstract

Tokopedia is one of the most popular e-commerce sites in Indonesia that offers consumer products from various categories. In each product section, a review feature is offered. This review feature became essential in evaluating the sellers and become one consideration for customers in making purchase consideration. Sentiment analysis of Tokopedia product reviews may provide the opportunity to look on how Tokopedia customers respond to product quality and sellers’ hospitality. In evaluating the model, the reviews were grouped as: “positive sentiment” and “negative sentiment” using the Random Forest method and 10-fold cross-validation. Data labelling was carried out automatically by calculating the sentiment score using Lexicon-Based. Visualization of the labelling results was then done using a bar graph and a word cloud on each class of sentiment in order to look up for information that is considered important and most discussed. The test results showed that the accuracy of the Random Forest Method with parameter mtry = 73 and ntree = 50 is 97.38% which leads to the conclusion that the Random Forest Method could well predict the product reviews of Tokopedia. The greater the accuracy, the better performance of the classification model.