Género, comunicación y COVID-19:: apuntes desde Cuba

Abstract

The COVID-19 pandemic has challenged the most disparate scenarios and has reconfigured local, national and regional contexts in particular. In this sense, the present text proposes an analysis of the articulation between gender and communication in this particular scenario, situated specifically in health risk communication in Cuba. This central purpose is based on a review of the main elements associated with the mainstreaming of communication theories and gender studies, as well as conceptual approaches from the institutional sphere and other areas of the social and human sciences, considering the particularities of a particular scenario. In order to achieve these objectives, a qualitative methodology was used, with a descriptive approach, specifically based on the technique of bibliographic review. In addition to this, a contextual analysis was carried out, which allows the specific knowledge associated to concrete practices to be situated, thus enriching the proposal, beyond a theoretical systematization. As a result, an exhaustive review is presented of the relationship between health risk communication management and the gender perspective, based on the specific experience in the Cuban context, which allows the approaches and definitions to be put into perspective in a particular way.