THE IMPACT OF VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOUR OF FASHION STUDENTS

JOURNAL ARTICLE

Year: 2020 Journal: Gedrag & Organisatie Vol: 33 (03) Publisher: Uitgeverij Boom

DOI: 10.37896/gor33.03/472

Keywords:

Impulse (physics) Psychology Advertising Business

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.14

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Impulse Buying and Technology Impacts

Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing