JOURNAL ARTICLE

THE IMPACT OF VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOUR OF FASHION STUDENTS

Saurabh SumanyuAakanksha SinghShakeel Iqbal

Year: 2020 Journal:   Gedrag & Organisatie Vol: 33 (03)   Publisher: Uitgeverij Boom
Keywords:
Impulse (physics) Psychology Advertising Business

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Topics

Impulse Buying and Technology Impacts
Social Sciences →  Economics, Econometrics and Finance →  Economics and Econometrics
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing

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