JOURNAL ARTICLE

Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation

Chedia DhaouiCynthia Webster

Year: 2020 Journal:   International Journal of Research in Marketing Vol: 38 (1)Pages: 155-175   Publisher: Elsevier BV
Keywords:
Advertising Conversation Social media Negativity effect Psychology Social psychology Business Computer science Communication

Metrics

123
Cited By
23.97
FWCI (Field Weighted Citation Impact)
79
Refs
0.99
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Complex Network Analysis Techniques
Physical Sciences →  Physics and Astronomy →  Statistical and Nonlinear Physics

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