Tourist Satisfaction Analysis Through Structural Equation Models

Abstract

This chapter analyses the tourist behaviour through the estimation of a statistical model of structural equations, observing to what extent the motivation, interest, and value given to the destination of the trip are determining factors. A study of the socio-demographic profiles, the level of satisfaction, and the loyalty of the tourist with the destination is carried out in this context and in response to the need to analyse and understand the reasons why tourists have a greater or lesser degree of satisfaction with the destination, which is truly necessary to improve the public administrations and private entrepreneur management in this sector. This has been applied to a case study: tourists visiting the city of Cordoba, designing a survey for those who visit the city for cultural reasons.