Millennial tourists and revisit intention

Abstract

The purpose of this study was to examine the effect of electronic word of mouth and destination image on revisit intention through the mediating variable of destination trust.Questionnaires were distributed to 120 millennial tourists who had visited Gembira Loka Zoo in Yogyakarta for the first time.The analysis used structural equation modeling and showed that electronic word of mouth and destination image had both direct and indirect effects on the revisit intention of the tourists.