La agenda política en las elecciones de abril de 2019 en España: programas electorales, visibilidad en Twitter y debates electorales

Abstract

The series of issues for debate which our public representatives consider important is normally referred to as the "political agenda". This agenda, when compared to the priorities of the media ("media agenda") and those of the general public ("public" and "private" agendas), is much more difficult to measure. This article uses a methodology to ascertain the thematic break-down of the political agenda based on the analysis of three different scenarios of political communication during the Spanish general elections held in April 2019: the electoral programs of the parties, the use of Twitter and electoral debates. This contribution uses the methodology of content analysis to study the agenda of the main issues in the electoral programs and televised debates in addition to how politicians used the social network Twitter to deal with the agenda issues.