Developing a Tourism Destination Through Gastronomy Branding

BOOK-CHAPTER

Year: 2020 Springer proceedings in business and economics Pages: 1083-1088 Publisher: Springer International Publishing

DOI: 10.1007/978-3-030-36126-6_120

Keywords:

Gastronomy Tourism Casual Destinations Advertising Marketing Taste Business Geography Political science Food science

Metrics

Cited By

0.70

FWCI (Field Weighted Citation Impact)

Refs

0.68

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Culinary Culture and Tourism

Life Sciences → Agricultural and Biological Sciences → Food Science

Wine Industry and Tourism

Social Sciences → Business, Management and Accounting → Tourism, Leisure and Hospitality Management

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing