Bibiana Marcela Gómez GranadaJorge Luis Baquero SolerBeatriz Elena Álvarez Zapata
This article presents a study that aimed at understanding the social representations of entrepreneurship among people between 14 and 18 years old attending to the Ramon Munera Lopera School in the city of Medellin. This study linked entrepreneurship to human development and will. This research had a qualitative approach of hermeneutical type. The methodological approach used was based on the theory of social representations, and the focus groups was the technique used to generate the information which was processed in the Atlas.ti software. The analyzed categories were spiral process, motivators for action, enterprising and ethical subject. The results allowed to understand that young people in their social representations link entrepreneurship with human issues related to dignity, ethics, well-being, well-living, education and a process that takes place throughout life as an expression of freedom. This study generates new perspectives of research and approach to entrepreneurship based on the will, the ethical subject, the birthrate and human development.
Bibiana Marcela Gómez GranadaJorge Luis Baquero SolerBeatriz Elena Álvarez Zapata
María Teresa Bravo LunaKarelis del Valle Paredes Baptista
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