JOURNAL ARTICLE

Interpreting Place Branding: Absorbing or Alienating?

Keywords:
Business Advertising Marketing

Metrics

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FWCI (Field Weighted Citation Impact)
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Refs
0.48
Citation Normalized Percentile
Is in top 1%
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Topics

Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
Diverse Aspects of Tourism Research
Social Sciences →  Social Sciences →  Sociology and Political Science
Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science

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