Strategi Komunikasi Komisi Pemilihan Umum (KPU) untuk Meningkatkan Partisipasi Politik dalam Pemilihan Umum Kepala Daerah Kabupaten Gianyar

Abstract

The high level of community participation in elections in reality does not merely indicate a high level of democracy, because of the emergence of the phenomenon of mobilized participation. The aims of this research is to examine the communication strategy of General Election Commission to increase participants in participating on regional head election of Gianyar Regency. The role of the General Election Commission (KPU), which is the institution that leads the way in general elections in Indonesia, is very much needed to carry out a communication strategies in the process of socialization to the public and the KPU must also understand what the people want. This research was conducted at the office of the general election commission of Gianyar Regency. The results of this study indicate that the implementation of the communication strategy of the General Election Commission to increase political participation in the election of regional heads of Gianyar Regency can be said to be effective because the percentage of community participation increased from the previous period which reached 81%. In addition, the community has begun to understand how to become smart voters through information, information and motivation delivered by the KPU that is right on target.