Research and Application of Personalized Recommendation in E-Commerce System

Abstract

With the rapid development of the Internet, personalized recommendation has become an indispensable part of e-commerce system. How to solve the miscellaneous information in e-commerce system through personalized recommendation has become a research hotspot. This paper analyses the development background and significance of personalized recommendation, compares and analyses the relevant algorithms of personalized recommendation through the research of e-commerce system and personalized recommendation, and deeply studies the application of personalized recommendation technology in e-commerce system. The research of personalized recommendation system will contribute to the further development of e-commerce system and make Internet life closer to reality.