The Influence of Tourist Destination Familiarity on Tourist Destination Image, Tourist Destination Trust and Tourist Destination Loyalty

Abstract

The purpose of this study is to suggest the relationship between the familiarity of tourist destination and the image of tourism destination, the trust of tourist destination, and the loyalty of tourist destination.BR To this end, the survey was conducted from March 1 to March 30, 2019, for Koreans who visited Jeju Island. The subjects of the questionnaire were limited to domestic visitors who visited Jeju Island in 2018. The questionnaires were used especially for those who agreed to the questionnaire, and after the purpose of the questionnaire was adequately addressed, the questionnaire was conducted in a self-replicating manner. As a result of the survey, 400 copies were distributed and 360 copies were collected. Of these, 340 were used for the analysis, except for ones that responded brusquely or had a questionnaire for the purpose of the study.BR As a result, first, familiarity of sightseeing spots has a positive effect on sightseeing spot image. Second, it has a positive effect on the confidence of tourist destination. Third, the familiarity of sightseeing spots has a positive effect on tourism loyalty. Fifth, tourist destination images have a positive effect on tourist destination trust. Sixth, tourism image has a positive effect on tourism loyalty. Seventh, it was found that tourism trust positively affects tourist loyalty.