BOOK-CHAPTER
Social CRM: Four Case Studies
Year: 2019 Management for professionals Pages: 21-55 Publisher: Springer Nature
Keywords:
Customer relationship management Social media Maturity (psychological) Business Marketing Knowledge management Process management Computer science World Wide Web Psychology
Metrics
1
Cited By
1.14
FWCI (Field Weighted Citation Impact)
0
Refs
0.80
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Knowledge Management and Sharing
Social Sciences → Social Sciences → Communication
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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