IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION

Paula Rodrigues; Paula Costa; Marta Quaresma; Miguel Las Casas

doi:10.15444/gfmc2019.06.04.02

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JOURNAL ARTICLE

IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION

Paula Rodrigues Paula Costa Marta Quaresma Miguel Las Casas

Year: 2019 Journal: Global Fashion Management Conference Vol: 2019 Pages: 629-632 Publisher: Global Alliance of Marketing & Management Associations

DOI: 10.15444/gfmc2019.06.04.02

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Keywords:

Identity (music) Brand identity Advertising Fast fashion Business Aesthetics Art Clothing Political science

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Topics

Global Trade and Competitiveness

Social Sciences → Business, Management and Accounting → Strategy and Management

International Business and FDI

Social Sciences → Business, Management and Accounting → Strategy and Management

Globalization, Economics, and Policies

Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics

IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION

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