JOURNAL ARTICLE
Improved Market Basket Analysis with Utility Mining
Nishant SrivastavaStutiKanika Gupta
Year: 2018 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)
Keywords:
Affinity analysis Econometrics Economics Business Computer science Data mining Association rule learning
Metrics
7
Cited By
0.00
FWCI (Field Weighted Citation Impact)
21
Refs
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Data Mining Algorithms and Applications
Physical Sciences → Computer Science → Information Systems
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Rough Sets and Fuzzy Logic
Physical Sciences → Computer Science → Computational Theory and Mathematics
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