JOURNAL ARTICLE

Improved Market Basket Analysis with Utility Mining

Nishant SrivastavaStutiKanika Gupta

Year: 2018 Journal:   SSRN Electronic Journal   Publisher: RELX Group (Netherlands)
Keywords:
Affinity analysis Econometrics Economics Business Computer science Data mining Association rule learning

Metrics

7
Cited By
0.00
FWCI (Field Weighted Citation Impact)
21
Refs
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Data Mining Algorithms and Applications
Physical Sciences →  Computer Science →  Information Systems
Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Rough Sets and Fuzzy Logic
Physical Sciences →  Computer Science →  Computational Theory and Mathematics
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