Understanding determinants of customer behavioral intention in using mobile payment at convenience stores

Abstract

Mobile payment technology has been gradually adopted all over the world, which is seen as the trend of all our future payment. In Hong Kong, using mobile payment is very common in convenience stores, so present study identifies its drivers. A questionnaire survey was conducted to obtain the attitude from customers. A total of 150 responses were collected. Data were analyzed using multiple regression analysis, and to test a theoretical framework developed from Technology Acceptance Model. The findings showed that perceived usefulness, ease of use, compatibility, and subjective norm affect customers' intention to use mobile payment. Managerial implications of the findings are also shown.