PROVIDING ADITTIONAL COTENT TO PRINT MEDIA USING AUGMENTED REALITY

Abstract

While not a new concept, Augmented Reality (AR) has gained increasing momentum in the last few years through the widespread propagation of high-performance mobile devices. These powerful handheld devices allow users to see the real world enhanced with computer-generated content anywhere at anytime. This has led to a massive rise of AR technology; large companies and start-ups are adding affordable AR accessories to their product portfolios. In this paper we describe a joint project between our research group and the Konzerthaus Berlin to use AR to enrich the Konzerthaus’ printed media. With the aid of AR, the readers of the seasonal brochure of the Konzerthaus Berlin are given the opportunity to access additional content complementing the brochure. These contents include images, illustrations, audio, video, simple 2D and 3D animations, interactive media as well as 3D objects. The application was implemented using Vuforia and Unity. This is an extended version of the paper presented at the Conference on Culture and Computer Science 2017 [17].