Técnicas de Negociación: Cómo negociar eficaz y exitosamente

Abstract

In the world of business and in life itself we are negotiating at all times, knowing the strategies, methods and techniques of negotiation is desirable for anyone wishing to participate in a negotiation, in the book Negotiation techniques how to negotiate effective and successfully of Anastasio Ovejero Bernal we found a compendium of these techniques, strategies and methods to negotiate. The author recommends that a good negotiator has to have a good training in the field, for this he offers a detailed analysis of the most common errors of the negotiator, the irrational errors that are committed when negotiating, what has to be done to perform the physical preparation and psychological negotiation, negotiation phases, establishes a model for negotiation, also determines how to make collective bargaining and what are the limits in the negotiation. Ovejero Bernal establishes that in addition to training in negotiation should be complemented with experience and expertise, elements that undoubtedly will be affected by the first.