Competing with loyalty: How to design successful customer loyalty reward programs

Alina Nastasoiu; Mark Vandenbosch

doi:10.1016/j.bushor.2018.11.002

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JOURNAL ARTICLE

Competing with loyalty: How to design successful customer loyalty reward programs

Alina Nastasoiu Mark Vandenbosch

Year: 2018 Journal: Business Horizons Vol: 62 (2)Pages: 207-214 Publisher: Elsevier BV

DOI: 10.1016/j.bushor.2018.11.002

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Keywords:

Leverage (statistics) Competitor analysis Loyalty Business Personalization Marketing Incentive Loyalty business model Value (mathematics) Loyalty program Competitive advantage Preference Customer retention Advertising Microeconomics Economics Service (business) Computer science Service quality

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Cited By

10.03

FWCI (Field Weighted Citation Impact)

Refs

0.98

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Supply Chain and Inventory Management

Social Sciences → Business, Management and Accounting → Management Information Systems

Digital Platforms and Economics

Social Sciences → Business, Management and Accounting → Strategy and Management

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Competing with loyalty: How to design successful customer loyalty reward programs

Metrics

Citation History

Topics

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