Customer Experience Analytics: Dynamic Customer-Centric Model

BOOK-CHAPTER

Year: 2018 Service science: research and innovations in the service economy Pages: 207-233 Publisher: Springer Nature

DOI: 10.1007/978-3-319-98512-1_10

Keywords:

Analytics Computer science Data science Process management Business

Metrics

Cited By

17.84

FWCI (Field Weighted Citation Impact)

Refs

0.99

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management