JOURNAL ARTICLE

Customer Loyalty Programs in Retail Environment

Shubhendra Singh Parihar

Year: 2017 Journal:   Adhyayan A Journal of Management Sciences Vol: 7 (1)
Keywords:
Business Loyalty Loyalty business model Marketing Advertising Service quality

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0.35
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Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Technology Adoption and User Behaviour
Social Sciences →  Decision Sciences →  Information Systems and Management
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management

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