JOURNAL ARTICLE
Customer Loyalty Programs in Retail Environment
Year: 2017 Journal: Adhyayan A Journal of Management Sciences Vol: 7 (1)
Keywords:
Business Loyalty Loyalty business model Marketing Advertising Service quality
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FWCI (Field Weighted Citation Impact)
0
Refs
0.35
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
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BOOK-CHAPTER
Customer loyalty and reward programs in retail in the digitalage
Edward Elgar Publishing eBooks Year: 2018