Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

Joana César Machado; Leonor Vacas de Carvalho; Salim Azar; Ana Raquel André; Bárbara Santos

doi:10.1016/j.jbusres.2018.07.016

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Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

Joana César Machado Leonor Vacas de Carvalho Salim Azar Ana Raquel André Bárbara Santos

Year: 2018 Journal: Journal of Business Research Vol: 96 Pages: 376-385 Publisher: Elsevier BV

DOI: 10.1016/j.jbusres.2018.07.016

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Keywords:

Brand equity Structural equation modeling Brand relationship Advertising Brand experience Psychology Brand awareness Brand engagement Brand management Business Brand identity Social media Marketing Political science Product management

Metrics

217

Cited By

45.77

FWCI (Field Weighted Citation Impact)

127

Refs

1.00

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Media, Gender, and Advertising

Social Sciences → Social Sciences → Gender Studies

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

Metrics

Citation History

Topics

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