FUNCTIONAL AND STYLISTIC PARADIGM OF MEDIA PHRASEOLOGY

Abstract

The article gives a detailed analysis of stylistic parameters and criteria of media phraseology with regard to their functional potential in different types of communication. The author considers media phraseologism as a special verbal marker of modern society and defines the criteria of scientific analysis of phraseologism in mass media. In scientific analysis the author focuses his attention on the types of media phraseology and provides mechanisms for the functioning of traditional (usual), stylistically transformed and idiomatically new phraseologism in mass communication. On the basis of the medialinguistic view on phraseologism as the universum of media text new requirements for describing the functional potential of these linguistic units in media texts are proposed. Thus, functional-stylistic approach to the analysis of media phraseology determines the prospects for its scientific description and further linguapragmatics in various types of media communication. The article raises scientific problems concerning the analysis of media phraseology, the solution of which is possible with the help of the functional-stylistic approach.