Luxury Fashion Brands Versus Mass Fashion Brands: Data Mining Analysis of Social Media Responses Toward Corporate Sustainability

Stacy Lee; Yi Zhou; Chris K.Y. Lo; Jung Ha‐Brookshire

doi:10.1007/978-981-10-8878-0_4

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Luxury Fashion Brands Versus Mass Fashion Brands: Data Mining Analysis of Social Media Responses Toward Corporate Sustainability

Stacy Lee Yi Zhou Chris K.Y. Lo Jung Ha‐Brookshire

Year: 2018 Springer series in fashion business Pages: 51-73 Publisher: Springer Nature

DOI: 10.1007/978-981-10-8878-0_4

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Keywords:

Advertising Business Sustainability Social media Marketing Consumption (sociology) Mass media Consumer behaviour Corporate social responsibility Public relations Sociology Political science

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Cited By

11.35

FWCI (Field Weighted Citation Impact)

Refs

0.99

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Environmental Sustainability in Business

Social Sciences → Business, Management and Accounting → Marketing

Luxury Fashion Brands Versus Mass Fashion Brands: Data Mining Analysis of Social Media Responses Toward Corporate Sustainability

Metrics

Citation History

Topics

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