BOOK-CHAPTER
Social Media Analytics
Wendy W. MoeOded NetzerDavid A. Schweidel
Year: 2017 International series in management science/operations research/International series in operations research & management science Pages: 483-504 Publisher: Springer Science+Business Media
Keywords:
Social media Social media analytics Analytics Advertising Domain (mathematical analysis) User-generated content Power (physics) Social power Computer science Internet privacy Business World Wide Web Data science Political science Mathematics Politics
Metrics
13
Cited By
4.84
FWCI (Field Weighted Citation Impact)
78
Refs
0.96
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Sentiment Analysis and Opinion Mining
Physical Sciences → Computer Science → Artificial Intelligence
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Related Documents
JOURNAL ARTICLE
Social Media to Social Media Analytics
Journal: International Journal of Technoethics Year: 2019 Vol: 10 (2)Pages: 57-70
BOOK-CHAPTER
Social Media Analytics
Bernard J. JansenKholoud K. AldousJoni SalminenHind AlmerekhiSoon‐gyo Jung
Synthesis lectures on information concepts, retrieval, and services Year: 2023 Pages: 79-93
JOURNAL ARTICLE
Social Media Analytics
Stefan StieglitzLinh Dang-XuanAxel BrunsChristoph Neuberger
Journal: WIRTSCHAFTSINFORMATIK Year: 2014 Vol: 56 (2)Pages: 101-109