Pengaruh Citra Merek Islam Terhadap Loyalitas Nasabah Bank Syariah (Studi Kasus Pada Bank Syariah Di Kota Bandung)

Abstract

This research Aimed to know Islamic brand image with variable islamic corporate image, Islamic Product image and Islamic user image as and customer loyalty in syariah bank in Bandung city, as well as influence Islamic corporate image, Islamic product image and Islamic user image to customer loyalty syariah bank in Bandung city. This was descriptive and verificative research where research object in Bank BRI Syariah Branch Bandung Citarum, and Bank BNI Syariah Branch of Dago. The analysis methods of this research were path analysis. The result Showed that the overall bank syarian in Bandung city are in a good category. It can be seen from the overall product image are in the good category, it can be seen from the user image are overall in the good category. Based on the test result variable simultaneously turn Islamic corporate image, product image and islamic image user Islamic jointly significant effect on customer loyalty. Based on the partial test result turned out to be variable Islamic corporate image, product image and islamic  image user partially effect on customer loyalty.