Consumer Behavior in M-Commerce

Abstract

Our work has a two-fold general objectives: on the one hand, we wish to describe the mobile commerce environment and, on the other hand, to establish the determinants of the mobile consumer behavior. To achieve our objectives, first, we describe the concept of mobile commerce, constraints and benefits. Second, we study the determinants of mobile commerce adoption. Third, we focus on the determinants of mobile consumer satisfaction and loyalty. Finally, we summarize future avenues of investigation in a research agenda.