Estrategia metodológica para favorecer la interdisciplinariedad entre las asignaturas de Inglés y Marketing

Abstract

This paper provides solution to problems related to failure in the link between English and Marketing subjects at university level. In the research process, a number of weaknesses were found in students' prior knowledge of English, also an unbalanced knowledge of English, the low interest in learning English and that the contents covered are not linked with the learning of other related subjects. So, the main objective was to design a strategy that allows the connection of English and Marketing subjects at the Secular University "Eloy Alfaro" Extension Chone. The methods and techniques determined the starting point for the design of the methodological strategy with an interdisciplinary approach between the contents of both subjects. The proposal was made taking in count the criteria proposed by specialists.