BOOK-CHAPTER
Coming to Grips with the Realities of Marketing
Keywords:
Political science Business Marketing
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.38
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Management and Marketing Education
Social Sciences → Business, Management and Accounting → Management of Technology and Innovation
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