Maximum likelihood is generally regarded as the best all-purpose approach for statistical analysis. Outside of the most common statistical procedures, when the “optimal” or “usual” method is unknown, most statisticians follow the principle of maximum likelihood for parameter estimation and statistical hypothesis tests. Bayesian statistical methods also rely heavily on maximum likelihood. The main reason for this reliance is that following the principle of maximum likelihood usually leads to very reasonable and effective estimators and tests. From a theoretical viewpoint, under very mild conditions, maximum likelihood estimators (MLEs) are consistent, asymptotically unbiased, and efficient. Moreover, MLEs are invariant under reparameterizations or transformations: the MLE of a function of the parameter is the function of the MLE. From a practical viewpoint, the estimates and test statistics can be constructed without a great deal of analysis, and large-sample standard errors can be computed. Overall, experience has shown that maximum likelihood works well most of the time.