Examining the Relationship Between Branding a Place and Sustainable Development

Vishwas Maheshwari; Ian Vandewalle; David Bamber

doi:10.1007/978-3-319-11797-3_161

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Examining the Relationship Between Branding a Place and Sustainable Development

Vishwas Maheshwari Ian Vandewalle David Bamber

Year: 2014 Developments in marketing science: proceedings of the Academy of Marketing Science Pages: 282-282 Publisher: Springer International Publishing

DOI: 10.1007/978-3-319-11797-3_161

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Keywords:

Competition (biology) Tourism Place branding Business Sustainable development Marketing Economic geography Political science Geography Ecology

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Diverse Aspects of Tourism Research

Social Sciences → Social Sciences → Sociology and Political Science

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Cultural Industries and Urban Development

Social Sciences → Social Sciences → Urban Studies

Examining the Relationship Between Branding a Place and Sustainable Development

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Citation History

Topics

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