Based on the complex behavior characteristics of individual and group purchasing behavior characteristics, including (AIA) and artificial immune algorithm (CBR), which is based on CBR and AIA, which is based on CBR, which is based on, which is a combination of two way guidance system, which is based on AIA. The above research will reveal the complex behavior patterns of online shopping, eliminate the contradiction between the precise guidance and real-time response, and form a new theoretical method from the aspects of single product and related products, single customer customization and multi customer cooperation, static and dynamic multi angle integration.
Pingfeng LiuGuihua NieDonglin ChenZhichao Fu
Mahesh S. RaisinghaniChris KlassenLawrence L. Schkade