JOURNAL ARTICLE

The evolving role of place branding in tourism marketing

John Till

Year: 2016 Journal:   ˜The œbusiness & management collection. Vol: 2016 (1)Pages: e1004156-e1004156
Keywords:
Tourism Business Marketing Place branding Destination marketing Geography Destinations

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.03
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Diverse Aspects of Tourism Research
Social Sciences →  Social Sciences →  Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
© 2026 ScienceGate Book Chapters — All rights reserved.