BOOK

Business Intelligence: Making Decisions Through Data Analytics

Abstract

Introduction -- 1. An introduction to business intelligence -- 2. The data warehouse -- 3. The basics of business analysis -- 4. Advanced business analysis -- 5. Customer intelligence -- 6. Business intelligence and value-based management -- Conclusion -- Notes -- References -- Index

Keywords:
Business intelligence Business analytics Data science Analytics Data analysis Computer science Knowledge management Business Data mining Business analysis Marketing Business model

Metrics

18
Cited By
0.13
FWCI (Field Weighted Citation Impact)
0
Refs
0.61
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Big Data and Business Intelligence
Social Sciences →  Business, Management and Accounting →  Management Information Systems
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