A sociedade contemporânea: a visão de Zygmunt Bauman

Abstract

The relationship between consumer and company around for a long time, and postmodernism, with the development of consumer culture this relationship takes on a new structured context of fluidity in the liquid, as proposed by Bauman (2008). Thus, in his "Life for Consumption" the sociologist Zygmunt Bauman describes a direct and consistent transition of society from producers to consumer society and the impacts of consumption in post modernity. Â