Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context

Abstract

Journal Article Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context Get access Eric J. Johnson, Eric J. Johnson Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert J. Meyer Robert J. Meyer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 1, June 1984, Pages 528–541, https://doi.org/10.1086/208989 Published: 01 June 1984 Article history Received: 01 April 1983 Revision received: 01 January 1984 Published: 01 June 1984