Strategy-Based Service Business Development for Small and Medium Sized Enterprises

Ernst Kreuzer; Helmut Aschbacher

doi:10.1007/978-3-642-21547-6_14

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Strategy-Based Service Business Development for Small and Medium Sized Enterprises

Ernst Kreuzer Helmut Aschbacher

Year: 2011 Lecture notes in business information processing Pages: 173-188 Publisher: Springer Science+Business Media

DOI: 10.1007/978-3-642-21547-6_14

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Keywords:

Service (business) Process management Service product management Service design Service innovation Competitive advantage New product development Toolbox Computer science Business Service system Service guarantee Key (lock) Compatibility (geochemistry) Service delivery framework Knowledge management Marketing Engineering Computer security

Metrics

Cited By

6.03

FWCI (Field Weighted Citation Impact)

Refs

0.97

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Strategy-Based Service Business Development for Small and Medium Sized Enterprises

Metrics

Citation History

Topics

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