MULTI ATTRIBUTE DECISION MAKING FOR MOBILE PHONE SELECTION

Abstract

In current scenario the role of mobile is essential for the new generation people and for new system.A systematic and efficient approach towards selection of mobile is necessary for a commons people.To fulfil need of customer in the mobile areas is challenging task for the designer.The objective of this paper is to selecting the suitable mobile by taking cost as constraint.In this paper multi attribute decision making method (MCDM) i.e.QFD approach has been used for selection of appropriate mobile to the commons people.In selection of the mobile people find difficulties due to multiple attributes/criteria.In this study, the customer requirements are taken as input and appropriate technical requirements has been computed using Quality Functional Deployment (QFD).The validation of the proposed methodology is illustrated by a real life case study.