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JOURNAL ARTICLE
Packaging Baseball: How Marketing Embellishes the Cultural Experience. MathewBartkowiak and YuyaKiuchi. Jefferson, NC: McFarland, 2012. 206 pp. $39.95 paperback.
Kelli Shapiro
Year:
2013
Journal:
The Journal of Popular Culture
Vol:
46 (4)
Pages:
921-923
Publisher:
Wiley
DOI:
10.1111/jpcu.12057
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Keywords:
Citation
Library science
Sociology
Advertising
Art history
History
Computer science
Business
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.21
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Media, Gender, and Advertising
Social Sciences → Social Sciences → Gender Studies
Media Studies and Communication
Social Sciences → Social Sciences → Communication
American Sports and Literature
Social Sciences → Arts and Humanities → History
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